B2B Lead Generation • Marketing Automation • Data Analytics
Marketing is no longer about executing on high level creative concepts and campaigns - it's about developing and implementing optimized processes that deliver leads to your sales team 24 hours a day, every day of the year, at the highest ROI possible.
Data analytics, marketing automation, landing page optimization, lead scoring, prospect database cleansing and persona development - today's marketing challenges require highly technical professionals that can deliver on your company's sales objectives.
The marketing engineers™ at LeadFlow Solutions can help.
Marketing Process Optimization
Your B2B lead generation effort must be thought of as a continuous process that starts with online promotions that drive prospects into your funnel (display, search, native and social advertising) and ends with a sales person closing the deal.
Each step in the process must be thoroughly analyzed and continuously improved to insure it is driving leads at the lowest cost per sale. You need an engineer focused on improving the performance of your process - not a traditional marketer who worries more about getting the right wording on a banner ad.
Marketing Analytics
The key to effective process optimization is insuring the right data is being collected at each step and that someone takes the time to really analyze that data - digging deep to find true insights that drive actions that make a difference to your bottom line.
Search Marketing
Search engines are still the best place online to find prospects for your products and services. But most businesses waste the majority of their search marketing dollars on non-converting traffic.
The typical agency focuses on "front end" metrics like average position, cost per click and quality score. But just because keywords can drive traffic to your site doesn't mean that those visitors are qualified and will result in sales. Leads must be tracked all the way through your sales pipeline to understand which keywords drive the most sales - which isn't easy when sales can take months to close.
Download our white paper to learn effective ways to improve the ROI of your paid search campaigns.
Content Marketing
Success in online B2B marketing is closely tied to the content you provide for prospective customers. Organically, Google's ranking algorithm now prioritizes unique and useful content over keywords when ranking your site in search results. And achieving a high ROI on your paid media campaigns requires you to closely match your content to your target personas, which were selected based upon models developed from actual sales results and delivered via highly optimized landing pages.
Marketing Automation
We have expertise in optimizing campaigns in Eloqua, Pardot and Mautic.
How We Are Different
LeadFlow Solutions is made up of highly technical marketing engineers™ that dig deep into your company's processes and data to develop and implement effective online lead generation strategies.
Achieving a strong ROI on your marketing spend is hard. It involves:
- Segmenting your market by demographics, firmographics and behavior to determine where they are in the marketing funnel and develop effective campaigns for each.
- Developing effective content to nurture relationships that eventually result in closable opportunities.
- Using actual sales results to choose the promotional channels and ad formats (search, industry websites, social media, webinar, videos, etc.) that drive sales at the lowest cost
- Implementing models and processes that score leads and route them thru an optimum conversion path
- Integrating your marketing automation and CRM systems to insure leads flow efficiently to your sales team.
- Deployment of effective lead attribution and metrics to provide feedback that insures optimization of campaigns over time.
Your business needs a partner that gets to know your business in order to truly optimize your lead generation efforts. Let us work with you to develop and implement a plan to drive measurable increases in leads and sales for your business!
To learn more, contact us at info@engineeredleads.com